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Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.
Complete the Week 2 assignment, Emotion in Advertising, Part I.
Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.
Complete the following as a team:
Collaborate as a team and complete a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing your team’s findings on emotional appeals in advertising.
Submit your presentation with the following information:
Format your assignment and all sources according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.