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This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.
It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.
Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.
Research the strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.
Write a 700- to 1,050-word paper in which you address the following points:
Cite at least two references other than the course texts.
Format your assignment according to appropriate course-level APA guidelines.
Submit your assignment to the Assignment Files tab.