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Refer to the "Determining Data Quality" practice activity you completed in Connect®.
Complete the "Selecting Sources of Research" in Connect®.
Note: You have only 1 attempt available to complete assignments. Grades must be transferred manually to eCampus by your instructor. Don't worry, this might happen after your due date.
Refer to the “Evaluating Data Quality” practice activity.
Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events.
True/False: The first step you should take in developing your research-based report is identifying what decision makers want to accomplish.
True/False: The information you can access through business databases and other sources at your library is generally most reliable.
True/False: As you collect, analyze, and present data to others, you should provide all the relevant facts, even if they do not fit into convenient conclusions.
Who will your primary audience be for this business report?
decision makers within the company
low-level workers within the company
suppliers of the company
customers of the company
When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its
If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using ____________.
If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use?
If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you?
an industry report
a white paper
a scholarly journal article
You can usually better assess the usefulness of ____________ than other secondary sources because of the many online reviews available.
A drawback of using online databases is that they
are not found in university libraries
take time to navigate
are more expensive than primary research
provide outdated information
To ensure the completeness of a business message once you've compiled your research and are preparing to deliver your message, you should be sure to
control paragraph length
avoid empty phrases
use action verbs
Which of the following is most likely to negatively influence readers' perceptions of your credibility?
generous white space