MKT 421 Week 2 Elements of a Marketing Plan Report
Watch the video case study “Geek Squad: A New Business for a New Environment.”
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
Include at least three references, at least one of which must come from the University Library and another from the weekly chapter readings.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.