MKT 421 Week 3 Strategy and Positioning Paper
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.
Complete the following assignment using the “Strategy and Positioning Paper” template.
Write a 1,750- to 2,100-word paper explaining the following headings:
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.