MKT 421 Week 4 Marketing Research Report （2）
Week 4 Marketing Research Report （2）MKT 421 Week 4 Marketing Research Report （2）Use the same company from your Week 2 and Week 3 assignment.Your company has decided to launch a new line of products.Create a 15 to 25 slide presentation as a report and include the following information:• Choose the target market for your product, and describe your target market in detail.• Create a new product that would appeal to your market.• Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.• Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.• Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle• Explain how the packaging and labeling you will use for your product will add value.• Analyze the appropriate pricing strategy for your product and the price you will set at launch.• Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.• Include bullets, images/illustrations within the slides along with speaker notes with details that are supported by “quoted” cited and referenced information from the chapter readings. Include at least 3 resources with at least one must be the textbook, one from the University of Phoenix library, and one from another week 4 learning activity. Click the Assignment Files tab to submit your assignment.