MKT 421 Week 4 Summary Assignment
– Mobile Marketing – video
– Digital Marketing Strategies – video
– Content Marketing – video
o 4.1 Examine how channels of distribution efficiently deliver a product into the hands of the consumer.
o 4.2 Compare brick-and-mortar vs. online retail strategies.
o 4.3 Compare the advantages and disadvantages of the following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.