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Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3
Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5.
Obtain your instructor's approval of your team's product or service before beginning this project.
Develop a 700- to 1,050-word analysis explaining the following headings:
Include at least three sources of research that support your analysis; at least one must be the textbook, one from the University Library, and one piece of secondary research.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.