MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
Write a 700- to 1,050-word paper in which the team discusses the following:
A brief overview of the company and the product and its marketing strategy.
An examination and discussion of the external factors that influence the company’s target market.
Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior. Examples of Marketing Communications types are: print advertising, press releases, brochures, flyers, banner ads, etc.
Format the paper according to APA standards.
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