MKT 435 Entire Course Link
Create and present a 10- to 12-slide PowerPoint presentation of Part III.
Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for segmentation variables.
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