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Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15
Utilize the same product/service that your team chose for Week 3.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:
Include the following in your presentation:
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.