Create a 10- to 12-slide presentation with speaker notes in which you include the following:
Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, "Trends in Marketing Communications."
Identify three advertising tools that the company uses to advertise this product or service.
Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services.
Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment.
Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending.
Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process.
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